content marketing is marketing

I find it curious how people tend to focus on the “content” in “content marketing” a whole lot more than the latter word.

And the word “content” always seems to be associated with frivolity. It instantly brings to mind spammy listicles and fun blog posts that we love to read, but just aren’t very serious or work-like. Stuff that attracts eyeballs, you know, but are only vaguely connected to the bottom-line.

content marketing business

“Yeah, that doesn’t sound very business-y to me, mate.”

This is especially so in Asian companies, which tend to be very focused on dollar signs.… Read More

journalism

It’s been a roller-coaster year of sorts for me since graduation midway last year. Since then, I’ve undergone 4 (full-time) job changes within a window of 11 months. Yes, that averages to about a new job every 2.75 months – I am the very epitome of the millennial’s struggle to find purpose, passion, and autonomy in the economy today.

Thankfully, I’ve been blessed with a slew of clients in my freelance writing career in the meantime that keep me afloat.

I have learnt a lot in these tumultuous months, though.… Read More

Looking for the best content on Freelancing, Writing and Content Marketing? Let me save you the trouble. I will be curating the top posts on Freelancing, Writing and Content Marketing at the end of each week,  for your reading convenience. For more freelance resources, check out my Resources for Freelancers page.

 

Freelancing

The Path to Mastery on Medium

The case for having no goals in your life: Why it might lead to more success and happiness on Buffer

A Grad’s Guide to Freelancing on Business2Community

 

Writing

7 Invaluable Writing Tips from Stephen King on Policy Mic

 

Content Marketing

How to Build a Scorecard to Measure Content Marketing Effectiveness on Content Marketing Institute

Optimize Your Content Plan for Google’s In-depth Article Results on Content Marketing Institute

7 Ways Twitter Can Help Juice Your Content Creation on Hubspot

 Read More

Machines are taking over the world? Um, yeah, I can totally see that coming. It is definitely one of Man’s greatest fears yet. Here’s an interesting prediction of which jobs are going to extinct, when (click to enlarge)

jobs extinct

Image Credit: Staff.com

Read More

Looking for the best content on Writing and Content Marketing? Let me save you the trouble. I will be curating the top posts on Writing and Content Marketing at the end of each week,  for your reading convenience. For more freelance resources, check out my Resources for Freelancers page.

 

Writing

The 7 Deadly Sins of Blogging on Smart Boy Designs

Joy Williams’s Daily Writing Routine on Brain Pickings

How to Use Evernote Correctly on Lifehacker (I included this because I think it is a fabulously handy tool for writers/bloggers/freelancers to organize all their stuff)

12 Tips on Writing Content for Your Blog on dukeo.com

Quote-worthy Quotes from Richard Branson about Blogging on Internet Dreams

 

Content Marketing

How Not to Freak Out about Content Marketing on Marketing Tech Blog

Three Content Marketing Tips from Linkedin on Econsultancy

21 Social Media and Content Marketing Tips Tailored for Small Businesses on Heidi Cohen

Winning Creative Content Marketing on Top Rank Online Marketing

5 Content Marketing Mistakes Even the Pros Make on Quick SproutRead More