I find it curious how people tend to focus on the “content” in “content marketing” a whole lot more than the latter word.
And the word “content” always seems to be associated with frivolity. It instantly brings to mind spammy listicles and fun blog posts that we love to read, but just aren’t very serious or work-like. Stuff that attracts eyeballs, you know, but are only vaguely connected to the bottom-line.
This is especially so in Asian companies, which tend to be very focused on dollar signs.… Read More