Your thought leadership content is probably quite meh

Kinda like ordering a dish marked with three chilies (🌶️🌶️🌶️) on the menu, only to find it’s not actually 𝘵𝘩𝘢𝘵 spicy.

I get it. It’s not that no one here has a controversial, contrarian, or fresh thought to share.

It’s that we don’t want to make our readers and clients sweat 🥵

Our culture conditions us to prioritize collective harmony, preserve face, and defer to superiors – not challenge the status quo.

That’s why most “thought leadership” articles – particularly in Southeast Asia – dilute opinions.

My colleague shares some guidelines for B2B marketers and executives to write what we call “cautiously opinionated” content for a Southeast Asian audience here.

👌 Keeping it just spicy enough to make a point but not cause undue discomfort – that’s the goal.


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