Writing For My Most Important Client Yet

Here’s the most ironic part about being a professional content writer/producer/marketer.

Just like Batman, with enough preparation time, you eventually find yourself being able to write about anything for anyone.

I found this to be especially true for myself, after a decade of developing and publishing literally hundreds of articles and books.

In gaining this invaluable skill to adapt to any brief, however, I realized that I lost the ability to write for someone really important.


The realization hit me as I read an article, The Memex Method.

In particular, this quote: “The availability of a deep, digital, searchable, published and public archive of my thoughts turns habits that would otherwise be time-wasters — or even harmful — into something valuable.”

As I read, reflect, and experience life every day, many insights come and go from my consciousness (some that I’m scarcely aware of). Yet most disappear into the abyss, simply because I need to prioritize the most actionable (i.e. revenue generating) ones to make a lead in marketing.

If you go back far enough on my blog (please don’t), you’ll find many rambling monologues which might seem utterly random – the disjointed thoughts of an immature lad. Looking back, though, I can somehow connect the dots forward to who I have become today.

Today, I want to start creating content for my most important client yet: Future Me.

For the moment, I want to forget all about SEO, keywords, and traffic.

This space is for me. Let me write for me.


If you have any comments or feedback on this article, feel free to reach me on LinkedIn.

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