𝙃𝙤𝙬 𝙗𝙞𝙜 𝙞𝙨 𝙮𝙤𝙪𝙧 𝙩𝙚𝙖𝙢 𝙣𝙤𝙬?
𝙃𝙤𝙬 𝙢𝙖𝙣𝙮 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙙𝙤 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚?
𝙃𝙤𝙬 𝙢𝙪𝙘𝙝 𝙝𝙖𝙨 𝙮𝙤𝙪𝙧 𝙧𝙚𝙫𝙚𝙣𝙪𝙚 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚𝙙 𝙞𝙣 𝙩𝙝𝙚 𝙡𝙖𝙨𝙩 𝙮𝙚𝙖𝙧?
Every time someone asks me about my business, they always allude to 𝗴𝗿𝗼𝘄𝘁𝗵. After all, growth = success, so if your company is growing in some way, you must be successful. Right?
I couldn’t disagree more. In fact, I’ve been extremely deliberate about keeping my company within a certain size, and wary of growing too big too fast.
Why? Because growth might just compromise everything that makes With Content a great company to work with. IMO, there are so many other metrics of “success” that have nothing to do with growth:
- 𝗕𝗮𝗹𝗮𝗻𝗰𝗲𝗱 𝘄𝗼𝗿𝗸𝗹𝗼𝗮𝗱 that allows every team member to have hobbies, be present with their families, and have a life outside of work
- 𝗦𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗺𝗮𝗿𝗴𝗶𝗻 that lets us dedicate the right amount of time and effort that our clients deserve
- 𝗙𝗮𝗶𝗿 𝗰𝗼𝗺𝗽𝗲𝗻𝘀𝗮𝘁𝗶𝗼𝗻 that gives our team the security and peace of mind to focus on doing their best at work
- 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗽𝗿𝗼𝗳𝗶𝘁 𝗺𝗮𝗿𝗴𝗶𝗻 that provides assurance that everyone will get paid properly and on time every month
- 𝗖𝗮𝗿𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 that offers psychological safety and prioritises mental and physical health in the long run
Don’t accept the gospel of growth at face value. Have a hard think about what you truly value – why you started your business in the first place!