From the moment we’re born, we begin to make choices and determine our priorities.

At first, it’s relatively simple. As a baby, most of my life decisions are made by my parents – otherwise, my priorities are determined by my biological needs. So I eat when I’m hungry, sleep when I’m tired, and so on. Life’s pretty dandy.

When we transit to primary school, we move out from under the protective wings of our parents and into the vast world of shiny and loud things that demand our attention.… Read More

content marketing is marketing

I find it curious how people tend to focus on the “content” in “content marketing” a whole lot more than the latter word.

And the word “content” always seems to be associated with frivolity. It instantly brings to mind spammy listicles and fun blog posts that we love to read, but just aren’t very serious or work-like. Stuff that attracts eyeballs, you know, but are only vaguely connected to the bottom-line.

content marketing business

“Yeah, that doesn’t sound very business-y to me, mate.”

This is especially so in Asian companies, which tend to be very focused on dollar signs.… Read More

journalism

It’s been a roller-coaster year of sorts for me since graduation midway last year. Since then, I’ve undergone 4 (full-time) job changes within a window of 11 months. Yes, that averages to about a new job every 2.75 months – I am the very epitome of the millennial’s struggle to find purpose, passion, and autonomy in the economy today.

Thankfully, I’ve been blessed with a slew of clients in my freelance writing career in the meantime that keep me afloat.

I have learnt a lot in these tumultuous months, though.… Read More

All, Blog, Social

Why Fear is Overrated

overcome fear

Fear is perhaps one of the greatest common denominators among people today. Everyone is afraid of something. From the smallest ant to the biggest retrenchment, it is a universal feeling that no one can deny.

The worst part is that fear, if allowed to fester, can be incredibly crippling. A man with the potential to be a great person can be reduced to a whimpering pile of mess. It is very much akin to clipping the wings of an eagle off, which is tragic.Read More

remote working

The Employer Alliance recently stated that many Singaporeans (literally, hundreds of thousands) could re-enter the workforce, and hence ease Singapore’s manpower shortage, if more companies were willing to adopt flexible working arrangements. Singapore’s Ministry of Manpower (MOM) also released figures revealing that more than 160,000 economically inactive individuals want to find work within the next two years, but are, for one reason or another, unable to do so. In other words, due to a reluctance on the part of employers in adopting flexible working arrangements to accommodate individual circumstances, Singapore continues to suffer from severe manpower shortage.Read More