Blogs are popular in many domains of life, and they even have their place in the business world. However, not all businesses realize the value that blogs can bring to them. Here are 5 reasons why businesses should blog.
A Casual Voice
When people think of businesses, they often think of individuals wearing formal clothes and speaking in lots of jargon. Blogs give companies the opportunity to connect with people in a language that they understand. Many audiences expect blogs to be a little bit more casual. Of course, this doesn’t mean that every blog should use foul language or be nasty, but they can have a bit more artistic freedom.
Blogs can also serve as a promotional tool for a business, since they are generally updated on a fairly regular basis. When a company has a special offer or a new product coming onto the market soon, bloggers can easily track the development and success of these ventures. Additionally, they can let people know what the benefits are of participating in the event or coming down to the store on a specific day. The goal is to build an audience that is going to keep reading the blog and seeing these happenings.
The Networking Angle
In a lot of blogging communities, bloggers will link to other blogs that they like to read or that might contain helpful information for their audience. Although it’s not the typical networking event that people attend at their old colleges, building a community online is so important. Not only does it help to bring your own blog more exposure, but it also allows you to build a connection with other professionals in the field and to establish relationships that can really help your business in the long-term. In other words, you have the opportunity to create a real identity here.
As a business owner or manager, you probably know how important branding is in the world of advertising, and your blog provides you with another method for doing so. In each of the blogs, a slogan, logo or company cartoon can be used to imprint the brand into the minds of the audience. People will likely be really excited when they recognize a branding image or words from their favorite blog when they are out and about. It’s truly a tool for drawing people to better utilize what the business has to provide.
At this point, so many people are struggling to find jobs, and businesses can do something about it. It’s really important to have a professional writer in charge of the blogging, so that it is written properly and effectively. By creating a space for a blogger or a team of bloggers in your business, you are helping some of the writers out there to find jobs in a place that they love.
Businesses absolutely should start blogs, and the reasons are pretty clear. In the 21st century, having a blog has really become a staple of a top business, so if you haven’t started this yet, get on it!
Angelo Jimenez writes about business and social media. She has recently highlighted the Top 30 Business Blogs of 2012.